I need a comprehensive review and complete redesign of my Shopify website. The goal is to increase format, customer experience and sales. Key Areas for Redesign: - All pages, I have completed a base and I need all paged developed and reviewed, including policies etc. - Also need one - two pages formatted and created, I can add content. - Need help with persona and voice, it is a female focused brand, attracting female aussies. Ideal Skills and Experience: - Proven experience in Shopify web design and redesign - Strong understanding of e-commerce user experience (UX) - Ability to create visually appealing, conversion-optimized layouts - Knowledge of current design trends and sales strategies