I’m refreshing my brand’s presence on Facebook and Instagram and need sharp, scroll-stopping copy to match the visuals already in production. The focus is concise social-media content—captions, hooks, and short blurbs that spark conversation and encourage clicks through to our site. The voice should feel friendly yet confident, in everyday Indonesian, with the occasional English phrase when it adds punch. I’ll supply brand guidelines, a rough content calendar, and high-resolution images. Your task is to turn each brief into copy that fits Facebook’s slightly longer format as well as Instagram’s tighter, hashtag-driven style. Deliverables • 12 paired caption sets (one Facebook, one Instagram) ready to post—total 24 captions • A matching list of recommended hashtags for each Instagram post • Two rounds of light revisions based on real-time feedback Acceptance Criteria Captions must: • Stay within each platform’s character recommendations • Reflect the approved tone of voice • End with a clear call-to-action or engagement prompt If you’re comfortable writing lively social copy and can work fast on Google Docs or similar, this should be a smooth collaboration.