Title: Brand Style Guide Creation for Established Tech Platform Description: We are seeking an experienced brand identity designer to develop a complete and practical Brand Style Guide for an established company in the tech / digital services sector. The platform operates at scale and has an existing digital presence. The company name and internal materials will be shared only with the selected candidate. The goal is to create a structured guideline that can be easily used by designers, marketers and external partners to ensure brand consistency across all touchpoints, including web, social media, advertising and internal documents. Deliverables: Brand foundations (brand values, positioning, visual direction) Logo system (primary logo, variations, clear space, misuse examples) Color system (primary, secondary, HEX/RGB usage, contrast guidance) Typography (headline, body, digital-first usage rules) Graphic elements (icons, patterns, UI-friendly components) Imagery and illustration style (photo treatment, overlays, examples) Tone of voice guidelines (formal vs casual, do’s & don’ts, examples) Sample applications (website sections, social posts, presentations) Requirements: Demonstrated experience in brand systems for tech or SaaS platforms Ability to translate abstract brand concepts into concrete rules Strong attention to detail and documentation clarity Willingness to collaborate and refine based on feedback Budget: approximately $100 USD, flexible depending on scope and experience. Opportunity for ongoing collaboration on branding and marketing assets.