Website & Business Current Status: Job Hunting U operates in the "Reverse Recruiting" and "Career Coaching" space. This is a high-trust industry. The Problem: The current market is flooded with "scammy" job sites and low-quality coaching. If your site looks generic or outdated, high-value clients (who might pay 5k+ for reverse recruiting) will leave immediately. The website needs to shift from a "Job Board" feel to a "Service Agency" feel. Key Technical Gaps to Address: Trust Signals: We need testimonials, verified success stories, and a "Meet the Team" section front and center. Client Portal: High-ticket clients expect a dashboard to see which jobs you applied to for them. Doing this via email/spreadsheets is unscalable. Automation: Need to capture leads and automatically nurture them (email sequences) before a human sales rep calls them. The Breakdown Web Development: Custom design with a "Client Login" area. This doesn't need to be built from scratch; the agency can integrate a white-label portal (like ServiceProvider Pro or a custom WordPress Client Portal). Functionality: Contact forms linked to your email/CRM (HubSpot/ActiveCampaign) and Automated onboarding (Client pays → → gets login → → fills out intake form → → your team gets notified). Client Experience: Whiteglove RFP Title: Website Redesign & Marketing Strategy for Job Hunting U Date: March 19th Company: Job Hunting U (jobhuntingu.com) Contact: Jerry J. Hunter 1. Project Overview Job Hunting U is a career services and "Reverse Recruiting" firm that helps job seekers land offers at top companies. We provide services ranging from career coaching to "done-for-you" job applications. We are looking for a partner to re-imagine our digital presence. Our current website does not reflect the premium nature of our services. We need a partner who can handle both the technical website redevelopment and the ongoing marketing strategy to drive qualified leads. 2. Core Objectives Increase Conversions: Move visitors from "browsing" to "booking a consultation" or "purchasing a package." Build Trust: Distinguish our brand from low-quality "job board" spam. We need to look like a premium agency. Streamline Operations: Reduce manual admin work through better website automation (forms, onboarding, client portals). 3. Scope of Work Please provide a proposal that outlines what you can deliver Brand Refresh & Foundation Focus: Building a proprietary tech asset. Tech: Custom Web Application development. Features might include AI-assisted resume scanning, real-time application trackers, and a fully custom user dashboard. Integration of a "Client Portal" (using tools like ServiceProvider Pro, MemberPress, or similar). Automation: Automate the "Lead to Client" flow (Payment → → Onboarding Form → → Task creation for our team). Features: CMS for easy blogging, intense focus on "Social Proof" (testimonials/case studies), integration with our CRM for lead capture. 4. Submission Requirements Please include the following in your proposal: Agency Experience: Examples of work in the Career, Education, or SaaS service sectors. Tiered Pricing: A breakdown of costs and deliverables Team Structure: Who will be working on our account? (Developers, Designers, Strategists). Timeline: Estimated time to launch 5. Selection Criteria We are looking for a partner who understands the "Reverse Recruiting" business model—we are selling a high-ticket service, not just a $20 ebook. The ideal agency will prioritize Conversion Rate Optimization (CRO) and Trust over flashy animations.