Senior UI/UX Designer for E-commerce Website Redesign (Ruggable-Inspired) Project Overview: We are wmrugs, the owners of WorldMarketRugs.com. We are looking for an exceptional UI/UX designer to lead a complete redesign of our website. The primary goal is to modernize our look, feel, and user experience to compete with industry leaders like Ruggable, focusing on a clean, premium, and customer-centric design. Key Objectives: · Create a modern, visually stunning, and highly functional e-commerce website. · Improve the user journey, especially on product discovery and the product detail page. · Design a mobile-first responsive experience. · Build trust and highlight the quality and style of our rugs. Scope of Work: · UX Research & Analysis (of our current site and competitors) · Information Architecture & Sitemap · Wireframing for key pages (Homepage, Category, Product, Cart/Checkout) · High-Fidelity UI Design & Prototyping in Figma · Design hand-off with assets and specifications for developers. We Are Looking For a Freelancer With: · A strong portfolio of e-commerce website redesigns, preferably for home goods or D2C brands. · Expertise in UI/UX design and prototyping with Figma. · A deep understanding of conversion rate optimization (CRO) principles. · Excellent communication skills and the ability to work collaboratively. · Experience working with Shopify/WooCommerce is a major advantage. How to Apply: Please submit your proposal with: 1. A link to your portfolio, specifically highlighting 1-2 relevant e-commerce projects. 2. A brief description of your approach to a project like this. 3. Your estimated timeline and pricing (fixed project fee or weekly rate).