My WordPress store is running Google Ads, but the conversion tag is no longer firing, so reported sales and leads are completely out of sync with reality. I need someone who can jump in today, locate the break-point—whether it sits in the site’s theme, a mis-configured Google Tag Manager container, or the Google Ads global site tag—and restore accurate, real-time conversion tracking. The job in plain terms: audit the existing implementation, repair or replace it so every genuine purchase and lead is reflected inside Google Ads, then prove it works with live test conversions. Deliverables (must-haves) • Clean, conflict-free installation of the correct conversion tag(s) in WordPress (GTM or direct). • Verification screenshots inside Google Ads showing conversions registering. • A brief hand-off note summarising what was changed so I can maintain it. Acceptance criteria 1. After your fix, a test transaction or form submission appears in the Google Ads “Conversions” column within minutes. 2. No duplicate or phantom conversions are triggered on refresh. 3. Page speed and site layout remain unaffected. If you are comfortable troubleshooting both GTM and hard-coded tags and can start right away, let’s get this sorted.