I need two related improvements completed side-by-side. First, build a brand-new landing page whose sole purpose is lead generation. The look should be colorful and vibrant, matching the energy of my brand while still feeling professional. A clean contact form and eye-catching call-to-action buttons belong above the fold and again toward the bottom to maximise conversions. Please make the layout fully responsive, wire it into my existing CRM/email platform, and leave space for A/B testing of headlines and hero images. Second, tune the performance of another site I own. Current load times are dragging; I want to see clear gains on Google PageSpeed Insights and GTmetrix once tasks such as asset compression, CSS/JS minification, browser caching, server-response tweaks, and image optimisation are applied. No design changes are needed—just pure speed work that maintains all functionality. Deliverables • Published landing page live on my domain, tested across major browsers and devices • Lead-capture form fully functional and routed to my CRM • Before-and-after performance reports for the optimised site, with steps documented so I can maintain the improvements I will supply hosting access, brand guidelines, and copy assets as soon as we start.