I will be launching a new Website, and it needs fresh and engaging words that spark interest and grow brand awareness and eventually leads to action steps. I will provide a few paragraphs to provide information about the Company, and the organisation of how the website will look like. You will help to fill in with content that is fully customised to the background and character of the Company, and this will also include meta tags and descriptions. The entire tone throughout must stay firmly persuasive, authentic and sticks to the character of the Company that I have provided. Key points to keep top-of-mind – The whole site should follow the character of the Company – Every sentence should strengthen brand recognition and memorability. – SEO keywords will be supplied; weave them in naturally. – Maintain a single, confident voice across all pages so visitors feel they’re talking to one brand, not several writers. Final deliverables 1. High-quality, ready-to-publish writing in a Google Doc, organised by page and section headings, meta descriptions and titles etc. 2. A brief style sheet (one page) summarising tone, voice, and messaging pillars for future reference. As mentioned, I will provide a background of the Company as a brand guideline, and keyword list once we start. Let me know if there is anything you need to clarify, but you will be expected to be able to do this on your own as the few paragraphs of the background of the Company would be sufficient most of the time.