Project Brief: THINKFRESH Website Page Design (PSD Expansion) Overview We are looking for a designer to extend an existing THINKFRESH homepage design into a set of internal website pages. THINKFRESH is a premium, subscription-based creative service, so the design style should feel: Clean, modern, high-end Confident and minimal (Apple-like restraint) Strong typography and layout-led Focused on clarity, value, and conversion The homepage design is already complete — your role is to carry this design system across the remaining pages. Scope of Work Using the supplied homepage PSD, you will design: 1. Membership Page (Core Page) Clearly explain the membership model Sections such as: How it works What’s included Example use cases Benefits vs hiring in-house / agencies CTA sections (sign up / book call) 2. Services / What We Do Overview of creative support offered: Branding Campaigns Social Print / marketing collateral Modular layout so services feel flexible and scalable 3. Who We Support Split into key audiences: Marketing teams Agencies Startups / entrepreneurs Each section should feel tailored but within one clean page 4. Case Study Page (Single Template Only) We only require ONE case study design template This will be reused later as more work is added Suggested structure: Hero (project overview) Challenge Approach Output / deliverables Results / impact Visual sections (mockups / campaign examples) 5. About / Studio Page Position THINKFRESH as: A creative partner (not just a service) Scalable extension of internal teams Include: Studio approach Capabilities Possibly light “process” sections 6. Contact / Get Started Page Clean, conversion-focused Simple form (Name, Email, Company, Requirement) Option for: “Start Membership” “Book a Call” Design Direction Must strictly follow homepage style Consistent: Typography Grid system Spacing Button styles Colour usage (accent colours used with restraint) Should feel: Premium Structured Calm but confident Not cluttered or overly “agency-like” Deliverables 6 x PSD files (one per page) Fully: Layered Named Grouped logically for developer handoff Editable text (no flattened text) Any assets included or linked Important Notes Do not redesign the homepage Do not introduce new styles unnecessarily This is about systemising and extending, not reinventing Outcome These PSDs will be passed directly to a developer, so: Structure and clarity are critical Consistency across all pages is essential Timeline [Insert — e.g. 5–7 days] Budget 300GBP