My current site needs a visual and structural refresh that goes hand in hand with a focused SEO push to lift online sales. I want the layout reorganised for a cleaner flow, an updated colour palette and typography that feels consistent with the brand, and sharper images or multimedia that load quickly without sacrificing quality. On the optimisation side, the priority is conversion-oriented traffic from Google. Every design decision—metadata, heading hierarchy, internal links, image alt text, even page-speed tweaks—should reinforce that goal so product pages and key CTAs surface higher and turn visitors into buyers. Please base your approach on best-practice responsive design, modern HTML/CSS, and white-hat on-page SEO. I’m happy to review wireframes or mock-ups first, then move into full implementation and final on-page optimisation.