I’m ready to give my website a full-scale SEO overhaul so it can climb higher on Google’s results pages. My main objective is straightforward: stronger, more visible rankings that translate into steady, sustainable traffic growth. Here’s what I need help with: • Comprehensive keyword research. I don’t have a preset list, so I’ll count on you to uncover high-value, relevant terms, evaluate search intent, and map them to existing or future pages. • An actionable site audit that highlights quick wins and longer-term fixes—anything from meta data gaps to technical bottlenecks that could be dragging rankings down. • On-page optimisation across core pages (titles, headers, internal links, image alt text, structured data where appropriate). • Guidance on (or assistance with) authoritative link-building strategies, local signals, and content tweaks so the improvements stick. Please outline the exact steps you’ll take, the tools you prefer—whether that’s Ahrefs, SEMrush, Screaming Frog, or similar—and the metrics you’ll report on so I can easily track progress. If you have case studies showing Google ranking boosts for comparable sites, feel free to share them.