We are looking for a strategic and marketing-savvy professional to spearhead the launch and ongoing optimization of our "Hey Alberta" website. This platform is a membership-based vendor directory and relocation resource aimed at newcomers and residents of Alberta. Key Responsibilities: Oversee and execute the initial launch of the "Hey Alberta" website, ensuring all business and marketing goals are met. Collaborate with the developer to identify and implement any necessary coding fixes or adjustments to improve site functionality and user experience. Conduct thorough market research to ensure the platform meets the needs of the target audience and is positioned correctly in the market. Adjust and optimize visual elements and content to align with the brand’s marketing strategy and appeal to Alberta newcomers. Develop and implement a marketing plan to drive traffic and user engagement on the site post-launch. Qualifications: Experience in launching and marketing new websites or online platforms. Strong background in business strategy, particularly in the context of digital products. Proficiency in coordinating with developers and understanding basic web development concepts. Familiarity with market research methods and digital marketing tools. You must write (Hey) in your bid so I know you read the job