I’m launching an e-commerce site focused exclusively on selling my own online courses and I need a polished, professional WordPress build from the ground up. The entire storefront must feel fast, intuitive, and fully responsive on every device. Core scope • Set up WordPress, choose or customise a lightweight theme, and configure an LMS/commerce stack (WooCommerce or Easy Digital Downloads paired with a course plugin such as LearnDash, LifterLMS, or TutorLMS). • Create attractive page layouts that guide visitors smoothly from discovery to checkout, with clear course overviews, instructor bios, and a streamlined enrolment flow. • Optimise navigation, URLs, and headings for basic on-page SEO, and keep load times low through smart image handling, caching, and minimal bloat. • Ensure the checkout is tailored for digital delivery—no shipping steps needed—and automate enrolment emails or account creation once payment clears. • Deliver a getting-started guide so I can upload new courses, coupons, and content myself after launch. Acceptance criteria 1. Site scores 90+ on Google PageSpeed for both mobile and desktop. 2. All major breakpoints (mobile, tablet, desktop) display correctly without layout shifts. 3. Demo purchase of a test course processes end-to-end, granting access instantly. 4. Yoast or Rank Math basic setup in place with at least three optimised sample pages/posts. If you have proven WordPress e-commerce and LMS experience, especially with digital-only stores, your expertise will make this project shine.