We are looking for an experienced WordPress developer/team to enhance and restructure our existing WordPress website (no new build). The work includes improving website architecture and navigation, redesigning core pages . The project also involves SEO-friendly URL structuring, on-page SEO implementation, internal linking, mobile and performance optimization, schema markup, blog/knowledge center setup, and overall UI/UX improvements to match enterprise-level competitors while focusing on SEO growth and lead generation. Optimizing the Home page, About Us page, and creating a main Background Verification Services page with multiple service-specific subpages (employment, education, criminal, address, identity, UAN/PF, CIBIL, global database, drug test, professional license, gap, directorship, adverse media, right-to-work, etc.), industry-specific pages, and location-based city pages for SEO and lead generation. The work includes SEO-friendly URL structuring, internal linking, keyword optimization, clear CTAs (Request Quote, Get Sample Report, Free Consultation), creation of trust and compliance pages (DPDP Act 2023, IT Act 2000, ISO/ISMS, privacy, consent, data retention, T&C), lead-generation pages, campaign landing pages, and a blog/knowledge center with initial SEO articles, along with optional high-trust sections like FAQs, testimonials, case studies, SLA & TAT. The project must be executed within the existing WordPress framework with strong UI/UX improvements, mobile and performance optimization, on-page SEO, schema implementation, and conversion tracking.