task is to conduct a cultural and behavioral analysis of how young people (ages 16–30) perceive and talk about smoking, and what influences their attitudes and behaviors. Your analysis must be grounded in concepts and frameworks discussed in class (use lecture slides and readings). You must also illustrate your points with short video examples (e.g., TikTok, Instagram Reels, YouTube Shorts, etc.). Please use a 2x2 matrix to present the results—you can find examples in the attached PowerPoint file. Key Questions to Address 1. Attitudes and Motivations How is smoking presented in everyday youth life and social situations? Why do young people start or continue smoking (stress, image, belonging, rebellion, etc.)? How do they connect smoking with health, lifestyle, or self-image? 2. Language and Cultural Meaning What words, jokes, memes, or symbols are used when talking about smoking? How do young people talk about quitting? Is it serious, ironic, hopeless, proud? Which anti-smoking messages seem relatable — and which are rejected? 3. Social and Online Influences How do friends, peer groups, and online communities shape smoking behaviors? How is smoking shown or discussed on social media? Who influences opinions about smoking (creators, influencers, communities)? 4. Emotions and Values What emotions are linked to smoking (e.g., stress relief, confidence, humor, anxiety)? What values could support anti-smoking messages (fitness, freedom, appearance, control, authenticity)? Method (What You Should Do) Use digital/virtual ethnography: Observe social media content (videos, comments, trends) Look at how smoking appears in youth online culture Analyze tone, humor, aesthetics, and emotional messages You are not collecting statistics — you are interpreting meanings and cultural patterns. Use of Videos (Required) Include several short video examples to support your analysis. For each video: Briefly describe what happens Explain what it shows about attitudes, emotions, language, or social norms Connect it to course concepts Final Output Submit a short report that includes: Key cultural insights about youth smoking Analysis of language, symbols, and online behavior Emotional and social drivers behind smoking Recommendations for how an anti-smoking campaign could better resonate with young people Make clear links to theories and ideas from the course. It must be done in the next 5 hours!!! That’s the deadline no plagiarism or AI