I’m strengthening my brand’s online presence and need a marketing-savvy copywriter to do it through our blog. The main goal is clear: build brand awareness, not push immediate sales or collect email leads. Instead of spreading efforts across every channel, I want to concentrate on the website’s blog section and publish well-researched, long-form posts that sound authoritative yet approachable. Here’s what I have in mind. You’ll research topics that resonate with our audience, craft engaging articles (think essay-style pieces rather than short updates), optimise them for search engines, and weave subtle calls-to-action that highlight our values. WordPress familiarity is a plus because I’d like you to format, add internal links, and schedule each post yourself. Basic SEO tools—Yoast, Google Analytics, Search Console—should guide your keyword selection and post-publication tweaks. Deliverables I’ll be looking for: • A short content plan pinpointing article angles and target keywords • Final drafts of long-form posts (around 1,200–1,800 words each) ready to publish, complete with meta titles, descriptions, and royalty-free images if they amplify the story • A brief performance recap once the first pieces go live, outlining what worked and what you’d adjust next If this focus on in-depth blog writing for brand awareness aligns with your skill set, let’s talk details and timelines.