Our new site is almost ready; what it lacks is engaging, conversational copy that resonates with industry professionals who are short on time but big on expertise. I need each section—homepage hero, about, services, and a concise contact blurb—to read smoothly, dropping the jargon yet still signaling credibility and know-how. Tone matters: keep it casual and approachable without edging into slang. Think of a knowledgeable colleague explaining how we help rather than a hard sell. If you naturally weave in subtle calls-to-action and smart, benefit-driven headlines, we’ll get along well. Deliverables • Polished text for the four pages noted above, supplied in a single Google Doc with headings that map directly to the site wireframe. • One round of revisions after I review the draft so we can tighten any phrasing or tweak emphasis. Industry research is already compiled; I’ll share a brief with key value props and competitor snapshots the moment we start so you can dive straight into writing.