Project Brief Template 1. Project Overview What is the project about? (e.g., “Build a responsive website for my cleaning company.”) What problem are you trying to solve? 2. Goals & Objectives What are the main goals? (e.g., increase sales, attract clients, showcase portfolio, automate tasks) Any measurable targets? (e.g., “Get 50 leads per month” or “Improve site speed under 2s.”) 3. Target Audience Who is this for? (age group, profession, location, type of customer, etc.) What do they care about most? 4. Scope of Work What exactly needs to be created? (e.g., logo, website, mobile app, copywriting, SEO, etc.) Any specific features? (e.g., contact form, online store, booking system, admin dashboard, etc.) 5. Style & Inspiration Do you have preferred styles, colors, or examples you like? Any references (websites, apps, brands)? 6. Content & Assets Do you already have text, images, videos, or do they need to be created? Will you provide a logo, or should one be designed? 7. Budget & Timeline What’s your budget range? When do you need it finished? 8. Technical Requirements Should it be mobile responsive? Any platform preferences (WordPress, Shopify, custom HTML, etc.)? Integration needed (payment, email, CRM, etc.)? 9. Success Criteria How will you know the project is successful? (e.g., more inquiries, higher conversion, user engagement) 10. Contact & Communication Who will be the main point of contact? How do you prefer communication (email, WhatsApp, Slack, etc.)?