My optical store is ready to move online, and the goal is a clean, conversion-focused website that lets customers buy eyeglasses, contact lenses, and accessories directly from us. The site needs full e-commerce capability—secure checkout, inventory management, and order tracking—wrapped in a visually appealing design that reflects a modern optical brand. A fast, intuitive product search and filtering system is essential so visitors can quickly narrow frames by shape, size, or price, and locate the right lens or accessory without hassle. I’m open to the platform that suits the brief best—Shopify, WooCommerce, or another reputable solution—as long as it delivers responsive performance across desktop and mobile, supports common payment gateways, and allows easy catalog updates from the admin side. While customer reviews and wish-lists may become a later phase, the first release must ship with: • Customisable product pages (frames, lenses, add-ons) • High-resolution image galleries and variant options • SEO-ready structure and basic on-page optimisation • GDPR-compliant cookies and data handling • Clear contact and returns information The finished site should be ready for launch once it passes a quick acceptance test: every product must add to cart, filter correctly, and complete a test order without errors on both mobile and desktop.