I need a polished, conversion-focused Events section added to https://ascendsportsmassage.co.uk. The job starts with one new landing page that introduces all upcoming events, then expands into two templated sub-pages where individual event details will live. Everything must sit seamlessly inside the current WordPress theme and reflect the site’s existing style cues. While you are in the build, please refresh the homepage with design enhancements only—cleaner layout, more engaging hero imagery, and a tighter visual hierarchy. No functional changes or new copy are required there, just a smarter aesthetic that matches the new Events area. I also have copy ready for two additional information pages. These pages should carry the same look and feel as the rest of the site and be set up with clear headings so I can edit them easily later on. Finally, I’d like you to run through baseline on-page SEO across all new and updated pages: craft keyword-rich meta titles and descriptions, optimise H1/H2 structure, compress and tag images, and weave internal links where relevant. Please follow best practices so everything is ready to rank from day one. Deliverables: • Events landing page + two sub-pages fully styled and responsive • Homepage design refinements implemented (layout, visuals only) • Two new content pages built and styled • On-page SEO completed for every new or edited page I will supply branding assets, images, and all written content; you handle the build, styling, and optimisation. Let me know your timeline and any questions, and we can get started right away.