We are seeking an experienced web developer/designer to create a premium, high-converting business website • The primary objective is to generate qualified leads and encourage discovery call bookings from business owners who are either ready to sell or preparing their business for sale • Target audience includes: – Business owners planning an exit – Businesses considering a sale in the near future – Owners seeking expert guidance to increase business value prior to selling • Scope of work: – Custom, modern, and professional UI/UX design (no generic templates) – Conversion-focused structure with a clear and intuitive user journey – Well-structured, persuasive content layout (copywriting support is a plus) • Core features: – Advanced lead capture forms (including business-related details such as size, revenue range, etc.) – Discovery call booking integration (e.g., Calendly or similar tools) – CRM and/or email marketing integration (preferred) – Clear and compelling calls-to-action (Book a Call, Get a Valuation, Speak with an Expert) • Required pages/sections: – Homepage (high-conversion focused) – About Us / Credibility – Services (Sell Your Business / Prepare for Sale) – Process / How It Works – Case Studies or Testimonials – Contact / Book a Call • Technical requirements: – Fully responsive and optimized for all devices – Fast loading speed and performance optimization – SEO-friendly structure with on-page best practices – Scalable architecture to support future growth • Preferred qualifications: – Experience in developing lead generation or financial/business service websites – Ability to integrate analytics tools (e.g., Google Analytics, event tracking) – Familiarity with CMS platforms for easy content management • Deliverables: – Complete website design and development – Clean, maintainable, and well-documented code – Deployment and basic post-launch support • Proposal requirements: – Portfolio showcasing relevant or similar projects – Recommended technology stack – Estimated timeline and cost breakdown • End goal: to establish a premium, trustworthy online presence that effectively converts visitors into high-quality leads and booked discovery calls