I’m ready to take my new women’s footwear label online and need a full-featured e-commerce site built from the ground up. The collection will launch with a focused range of styles and expand season-by-season, so clean architecture and simple catalog management are essential. Core expectations • A modern, mobile-first storefront that highlights product imagery, clear size guides, and quick-add options. • Smooth checkout flow with major payment gateways, secure SSL, and automated tax/shipping calculations. • Easy-to-use admin area where I can add new shoe lines, update stock, run discount codes, and pull basic sales reports without touching code. • Integration of email capture and order-status notifications to keep customers engaged post-purchase. • Foundational SEO, fast load times, and Google Analytics setup to track performance from day one. Acceptance criteria • All pages render flawlessly on desktop, tablet, and mobile. • Cart-to-checkout conversion path is tested end-to-end with real transactions in sandbox mode. • Documentation delivers step-by-step instructions for adding products, editing lookbooks, and updating banners. I’m flexible on platform—Shopify, WooCommerce, or a comparable framework—as long as long-term maintenance remains straightforward. Theme customization, plug-in selection, and any light custom coding required to achieve the polished, boutique feel of a women’s shoe brand are within scope. Share examples of fashion or footwear stores you’ve shipped, briefly outline your proposed tech stack, and note your estimated timeframe. Once we confirm fit, we can map milestones and get this boutique webstore off the ground.