Our e-commerce / lead-gen site already runs on Google Tag Manager, yet our key conversion points still aren’t being captured reliably. I need the container cleaned up and the Meta Pixel added so that the data flows correctly into both Google and Meta ad platforms. Scope of work - Configure or refactor GTM tags, triggers, and variables for the three events we rely on: Add to cart, Purchase completion, and Form submissions. - Install a fresh Meta Pixel, map those same events to Meta’s naming conventions, and pass along relevant parameters (value, currency, content IDs, lead type, etc.). - Verify that each event fires in GTM Preview, Google Analytics real-time, and Meta Events Manager. - Provide a short hand-off note or Loom walkthrough so the in-house team can spot-check or extend the setup later. Acceptance criteria All three events appear in both platforms without duplication, fire within one minute of completion, and are visible on desktop and mobile test checkouts or form fills. Everything is ready on the site side; access to GTM, Meta Business Manager, and the CMS will be supplied immediately. Turnaround is ASAP, so please be confident you can wrap this quickly once credentials land.