I need a results-oriented Meta advertising specialist to plan, build, and optimise a sales-driven campaign for my physical products. The sole objective is to generate measurable purchases, so every element—from audience segmentation to creative testing—must stay laser-focused on conversions. The ads will run across Facebook, Instagram and Messenger. I already have product photos, short videos and a Shopify product catalogue ready; what I need is someone who can translate those assets into a tightly structured campaign inside Ads Manager, set up the pixel and Conversion API correctly, and fine-tune the funnel until the return on ad spend climbs. Key deliverables: • Campaign architecture with clearly defined cold, warm and retargeting ad sets • Compelling copy and creative variations tailored to each placement • Proper pixel, Conversion API and event tracking configuration • Ongoing optimisation—budget reallocation, bid adjustments, creative refreshes—backed by weekly performance reports • A concise wrap-up document listing audiences, winning creatives, and next-step recommendations I’ll provide brand guidelines and access to the Meta Business Suite as soon as we start. If you have a track record of scaling sales through Meta ads, I’d love to see relevant case studies when you submit your proposal.