This project centers on crafting engaging Indonesian-language content for an Instagram account that I run as a source of additional income. The goal is to boost reach, interaction, and ultimately conversions through well-researched, attention-grabbing captions paired with concise post concepts. Scope • Develop a weekly batch of high-engagement captions (with relevant hashtags) tailored to my niche and brand voice. • Suggest an accompanying visual idea or prompt for each caption so the design team can work seamlessly. • Incorporate trending keywords, hooks, and clear calls-to-action that feel natural to the audience. • Optimize every piece for current Instagram best practices—tone, length, emoji use, and timing suggestions included. Deliverables 1. 12 caption–visual-idea pairs in a shareable document for the first month. 2. A short rationale explaining the content strategy and how it supports follower growth and monetization. Acceptance criteria • Captions must read fluently in Indonesian without grammatical errors. • Each post idea aligns with the brand’s aesthetic and values I will share upon project start. • All work passes Copyscape or similar originality checks. I’m ready to provide brand guidelines, past post analytics, and audience insights immediately after kickoff so you can dive straight into ideation.