My website’s main purpose is to convert visitors into qualified leads, yet its current look and search visibility are holding it back. I need a fresh visual direction and stronger on-page SEO so the site feels professional, trustworthy, and easy to discover. Design scope • Focus on a more cohesive color palette and refined typography that highlight key calls-to-action. • Improve overall aesthetic appeal without sacrificing load speed or accessibility. • I don’t have fixed brand colors, so I’m open to creative proposals—please justify your choices with mood boards or quick style tiles before we commit. SEO scope • Audit existing pages for technical and on-page issues. • Optimise meta titles, descriptions, headings, internal linking, and image alt text to lift organic rankings and click-through rates. • Brief keyword research around our lead-gen niche so revised copy and headings align with real search intent. Deliverables 1. Two initial visual concepts (homepage + one inner page) showing proposed colors and typography. 2. Finalised design assets: style guide, web-ready fonts, colour codes. 3. Implementation on the live site (I’m on WordPress; please tell me if you prefer a child theme or a page-builder approach). 4. SEO report outlining issues found, fixes applied, and baseline metrics for future tracking. Acceptance criteria • Lead-capture elements are more prominent and consistent across devices. • All redesigned pages score “green” (90+) in Google Lighthouse for performance and accessibility. • Organic impressions and CTR improve in Search Console within one month of launch (I’ll share access). If this aligns with your skill set—UI/UX finesse paired with hands-on SEO—tell me how you’d approach the redesign and timeline for each milestone.