My current site, www.clinicalpsychologists.co.za, needs a complete makeover. The priority is visual appeal—clean, welcoming pages that instantly feel warm and inviting while still reflecting a professional practice. Every element should scale flawlessly across desktop, tablet and mobile, built with modern responsive techniques (HTML5, CSS3, mobile-first layouts). Beyond the fresh look, I need the underlying code tightened for search performance. That means thoughtful keyword placement in semantic markup, a lean site structure that crawls easily, and load times that score in the green on Google PageSpeed Insights. Please wire in GA4, set up basic Google Ads conversion tracking, and ensure the site is ready for ongoing SEO campaigns. Deliverables will be accepted when: • The redesigned site is live under my domain, fully responsive and visually consistent. • PageSpeed/Lighthouse performance scores meet or exceed 90 on both mobile and desktop. • Google Analytics 4 and AdWords tags fire correctly and populate data in real time. • Meta tags, heading hierarchy, and internal linking reflect the agreed keyword strategy. Source files, clear hand-over notes, and a short walkthrough video of the new back-end will wrap things up.