I’m ready to ramp up our Facebook and Instagram presence and need a Meta Ads specialist who can turn ad spend directly into leads and sales. The brief is straightforward: design scroll-stopping visuals, pinpoint the right audiences for our niche, build the campaigns inside Ads Manager, and then optimise them continually so every dollar works harder. My top metric is conversions—form fills, checkouts, booked calls—so your strategy, creative choices, and bid management should all ladder up to that goal. Solid experience with the Facebook Pixel, Conversion API, look-alike and retargeting audiences, and A/B testing is essential, and I’d like clear, data-driven explanations of what’s working and why as we go. Deliverables: • 3–5 static or motion creatives sized for Feed, Stories, and Reels • Full campaign setup with structured ad sets, custom events, and tracking • Weekly optimisation log plus performance report (ROAS, CPA, CPL, key insights) • Recommendations for budget shifts or creative refreshes based on results I’ll provide brand guidelines and any existing assets; you handle the rest, from concept to continual fine-tuning. If this sounds like a challenge you thrive on, let’s discuss timelines and get the campaigns live.