Website Refinements – Scope of Work Website UX & UI Refinements Improve overall usability, navigation, and flow to ensure the website is intuitive, seamless, and conversion-focused across desktop and mobile. User-Friendliness Improvements Optimise layouts, menus, product pages, and checkout experience to reduce friction and improve customer journey. SEO Optimisation Implement on-page SEO best practices including meta titles, meta descriptions, alt text, keyword optimisation, site structure, and basic technical SEO. Imagery & Visual Assets Update, optimise, and align website images with brand identity, ensuring fast load speeds and visual consistency. Product & Page Descriptions Refine and optimise product descriptions and key website copy to improve clarity, brand tone, and conversion. Colour & Brand Consistency Ensure colour usage, typography, and visual elements are consistent with the brand guidelines across all pages. Automations & Integrations Set up and optimise website automations including abandoned cart flows, order confirmations, welcome flows, and post-purchase journeys. Customer Re-Engagement Implement systems to re-engage browsing or inactive users through email flows and behavioural triggers. Klaviyo Setup & Optimisation Configure and optimise Klaviyo including list segmentation, automated flows, email templates, and data syncing with the website.