My tax-focused blog, https://yourtaxmatterspartner.com/, has been publishing consistently for years and now needs a purposeful upgrade aimed at turning the steady readership into a reliable revenue stream. The first objective is to redesign or fine-tune the site so ad placements feel natural, load quickly, and comply with major ad networks’ policies. Alongside that, I want to drive a larger, more engaged audience through proven growth tactics: solid on-page and technical SEO, a content-marketing plan that refreshes old articles and adds new high-intent pieces, plus a social media push that surfaces each post on LinkedIn, Twitter/X, and Facebook. To keep things concrete, here’s what I consider a successful engagement: • Full site audit with a clear action plan for theme, speed, and ad-ready layout changes • Integration and testing of advertising (Google AdSense or a comparable network) with reporting dashboards set up in GA4 • Keyword research, meta and schema updates, and an internal-link strategy delivered in a spreadsheet I can follow • Templates and posting schedule for social promotion, plus guidance on basic automation to keep it sustainable When the upgrade is complete I should see faster load times, consistent ad display across devices, and a measurable lift in organic and social traffic. If that sounds like a challenge you can tackle, let’s discuss the timeline and any questions you have.