NGO Website, Content & Automation Plan

Customer: AI | Published: 14.04.2026

I’m ready to turn our NGO’s online presence into a streamlined engine for awareness, leads, and donations. The website will put our mission and vision front and center, then guide visitors to sign-up or contribute, so I first need a clear site architecture and copy outline that does exactly that. Beyond the site, a constant flow of meme-style posts and AI-generated shorts has to grab attention on Instagram, Facebook, Twitter, and any other platform you feel will maximise reach. I want a content system that can be batched, templated, and scheduled without heavy manual work, ideally using tools such as Midjourney, DALL-E, Runway, ChatGPT, Zapier/Make, and a social scheduler like Buffer or Hootsuite. Automations should also feed new leads straight into a CRM and trigger personalised follow-ups, keeping the donation funnel fully hands-free. Deliverables I need from you: • Sitemap and wireframes showing how the mission-first story flows into donation and lead-capture pages • A 30-day content calendar with meme concepts and AI-short prompts, plus guidance on format, hashtags, and hooks • A diagram of the automation stack (content creation → scheduling → CRM/email → donation tracking) with tool recommendations • KPI targets for both leads and revenue so we can measure success right away I’m open to any extra growth ideas or platform suggestions that fit these objectives. Let’s build a system that makes our story impossible to ignore and our funding pipeline reliably full.