Hi, I’m a Sydney-based personal trainer launching the first revenue-focused phase of my website. This project is not a full website build. It’s a lean, conversion-first setup so people can find me on Google and take action immediately. I’m looking for a WordPress freelancer who understands funnels, clarity, and clean structure — not overdesigned websites. Project Goal When someone lands on my site, they should be able to: *Understand what I do within 5 seconds Either: -Book a free in-person consultation, or -Purchase my online program *Do this easily on mobile That’s it. Scope: Pages to Build (Phase 1 ONLY) 1. Home Page (Routing Page) Purpose: A simple entry point that introduces my coaching and directs visitors to the correct next step. Requirements: *Clear headline (no fluff) *Brief explanation of my coaching *Two strong CTAs only: -Free Kickstart Consult -Strong Start Online Program * Clean, modern layout *Mobile-first design This page does not need to sell everything — it routes traffic. 2. Free Kickstart Consult Page (Lead Funnel) Purpose: Convert local visitors into consultation bookings. Key Rules: *This is a FREE 2-part consultation *Do NOT mention gym names *Use location wording only: -Sydney CBD -Lidcombe *Include reassurance: -“Not a member? No problem.” *Clear explanation of what the consult includes *CTA → embedded Calendly booking Calendly link and form already exist — this page focuses on layout, clarity, and conversion. 3. Strong Start – Online Program Page (Sales Page) Purpose: Sell a low-cost online program. Key Rules: *Online only *No calendar *CTA button links to Trainerize checkout *Clear sections: -What it is -Who it’s for -What’s included -Outcome after 4 weeks -Simple, confidence-building copy -Mobile-optimised Trainerize checkout link will be provided. Site Cleanup (Required) You are authorised to: -Remove or unpublish any existing public pages -Remove demo content, placeholder blogs, or auto-generated pages -Leave only these 3 pages live Drafts are fine. Public clutter is not. Tech Stack *WordPress (SiteGround hosting) *Elementor (preferred builder or u can recommend) *Calendly (embed only) *Trainerize (external checkout link) No WooCommerce setup required for this phase. Brand & Style Direction Colours: Black & white base Burnt orange for CTAs only Style: Modern Minimal Structured Professional No “bro gym” aesthetic No influencer / lifestyle tone Mobile experience matters more than desktop. Out of Scope (Important) Please do not include: Full website build Blog content SEO blogging Ads setup Influencer, lifestyle, or personal brand pages These are future phases, not part of this project. Timeline & Delivery Timeline: 3–5 days Deliverables: 3 live pages Clean navigation One revision round To Apply, Please Include WP 3F Examples of landing pages or funnels you’ve built Confirmation you can: Use Elementor Embed Calendly Link external checkout systems Your estimated delivery time Summary This is a simple, focused build designed to generate leads and sales first — not a polished brochure website. If this phase goes well, there may be future work for: Additional pages Funnel replication SEO expansion Ads landing pages