I’m opening a fresh Instagram account for my playschool and need it to start attracting new enrolments straight away. From the ground up, I’d like you to handle everything: setting up (or optimising) the profile, shaping a playful visual identity that parents recognise instantly, and rolling out engaging posts that turn interest into actual admissions enquiries. The focus is conversion, so each piece of content—whether it’s a colourful photo of a craft session, a short reel from sports day or a quick educational tip—should showcase the safe, happy atmosphere we provide and make parents feel confident about booking a visit. Strong captions, smart hashtag and geo-tag use, plus basic insight tracking are all part of the brief. Deliverables • Instagram profile set-up or refresh: bio, profile image and highlights ready to go • First-month content package: 15 posts (mix of photos, carousels or short videos) complete with captions and hashtags • Simple, easy-to-follow content calendar outlining posting dates and themes • End-of-month performance snapshot with recommendations for the next phase If you’ve grown other child-focused or education accounts, please include links so I can see the results.