Job Title Fractional Content & Brand Manager (Books, Midwifery, Education | Repurposing-First) Overview I’m looking for a fractional Content & Brand Manager to help grow and maintain an authority-based brand centered on books, midwifery, education, and professional activities. This role is not about chasing trends or viral content. It’s about building credible, consistent visibility through smart repurposing, strong editorial judgment, and efficient use of AI tools. I will provide source materials (written content, audio, ideas, event info, book-related material). Your job is to develop, edit, repurpose, and publish consistent content across platforms. Scope of Work Content Production (Ongoing) 3 social media posts per week, mixed formats: Educational / thought leadership Authority-building (books, events, professional activities) Mission-driven or behind-the-scenes content 1 weekly repurpose of a longer asset (blog post, podcast, talk, or interview) Edit and refine provided materials to align with a clear, professional brand voice Create captions, light visuals, and short-form content as needed Strategy & Management Repurposing-first content strategy (long-form → short-form) Maintain a simple editorial calendar Ensure consistency of tone, message, and cadence Light SEO optimization for blogs/content (titles, structure, keywords—not deep technical SEO) Coordinate approvals and revisions efficiently AI & Tools Use AI selectively and professionally, including: AI avatars for explainer or promotional content AI voiceovers where appropriate AI-assisted drafting and editing (human judgment required) Final output must feel credible, human, and aligned with an educational/health-adjacent brand Required Experience Proven experience managing content for authors, educators, healthcare, or thought leaders Strong editor first, creator second (clarity > hype) Experience with repurposing podcasts, blogs, or long-form material Comfortable managing content end-to-end (edit → schedule → publish) Tools You Should Already Know ChatGPT or similar AI tools (advanced prompting preferred) Canva Social scheduling tools (Buffer, Hootsuite, Metricool, etc.) Podcast/audio tools (Descript, Riverside, or similar) AI voiceover and/or avatar platforms (e.g., ElevenLabs, HeyGen, Synthesia) Time & Budget Fractional role (approx. 5–10 hours/week) Monthly retainer preferred Budget: Moderate, with long-term potential for the right fit What Success Looks Like Consistent, professional presence across platforms Clear authority positioning (not influencer-style posting) Content that compounds over time rather than burns out A repeatable system that can scale To Apply, Please Include: A brief overview of how you approach repurposing content 2–3 relevant examples (especially educational, healthcare, or author brands) The AI tools you actively use in your workflow Your suggested monthly rate and availability If you’re someone who enjoys building credible, lasting influence rather than chasing trends, I’d love to hear from you. If you want, I can also: Tighten this further for Upwork’s algorithm Create a short screening questionnaire Help you design a 30-day trial scope to test fit before committing Just say the word.