My brand is about to launch a pure-awareness Facebook push and I need copy that makes young professionals pause mid-scroll, smile, and remember us. The core theme I want shining through is “Worker”—think smart hustle, not corporate jargon—and the emotional note is what I’ve labeled “Bechloer,” a laid-back spark of curiosity that feels like a friend’s quick recommendation. Here’s what I need from you: • 3–4 primary text variations, each 40–125 words • 3 snappy headline options (35 characters max) • 1 punchy link-preview description • A creative angle or visual hook to pair with every copy version I’ll provide brand guidelines, audience insights, and any must-use phrases as soon as we kick off. Drop links to a few Facebook ads you’ve written so I can get a sense of your style, especially if they show a light, conversational voice that earns likes, comments, and follows. I’m excited to see how you channel that “friendly chat” energy into standout copy for this campaign.