SEO Specialist Needed for UK Wellbeing, Coaching & Motivational Speaking Website I am looking for an experienced SEO specialist to support the growth of my UK-based wellbeing business (life coaching, workshops, and motivational speaking). My goal is not just traffic, but high-quality enquiries and bookings. Project Overview Website: brealwellbeing.com Industry: Wellbeing, mental health, mindset, coaching, motivational speaking Audience: UK-based individuals, workplaces, organisations, schools, and community groups Scope of Work I am looking for someone to deliver a quality-focused, white-hat SEO strategy, including: 1. Website Audit & Strategy Full SEO and technical audit Competitor analysis within the UK wellbeing / coaching space High-intent, UK-based keyword research focused on bookings and enquiries 2. On-Page & Technical SEO SEO-friendly page titles and meta descriptions (written for conversion as well as rankings) Header structure optimisation (H1–H6) Content optimisation and keyword placement Internal linking improvements XML sitemap and crawl optimisation Canonical, redirect and technical checks 3. Off-Page SEO (Quality-Focused) Manual, white-hat backlink building UK-based and niche-relevant links only (wellbeing, coaching, mental health, business, education) Quality over quantity approach No automated backlinks, spammy blog comments, classifieds or low-quality Web 2.0 links 4. Conversion Awareness SEO strategy that supports lead generation and bookings Understanding of service-based businesses (not e-commerce) Recommendations to reduce bounce rate and improve enquiry flow 5. Reporting & Transparency Monthly performance reports Keyword ranking updates Traffic insights Clear backlink reports (URLs and relevance) What I’m Looking For Proven SEO experience with service-based businesses Understanding of UK search behaviour White-hat, long-term SEO approach Clear communication and transparency Ability to explain strategy, not just execute tasks Experience with wellbeing, coaching, education, or motivational speaking businesses is a strong plus. To Apply Please include: A brief overview of your SEO approach Examples of similar projects or industries you’ve worked with How you would approach backlink building for a UK wellbeing business Confirmation that you focus on quality, manual SEO practices I’m looking for a long-term SEO partner who understands that trust, relevance, and authority matter more than shortcuts. I look forward to hearing from you.