I’m launching a new clothing line and need a complete Shopify storefront designed from the ground up. The site must feel contemporary, clean, and conversion-focused while highlighting our apparel collections in an engaging way. I already have the Shopify account ready; what I’m missing is the theme selection, visual styling, page layouts, and the tweaks that turn a generic template into a memorable brand experience. Key requirements • Custom homepage, product, and collection pages that showcase multiple sizes and color variants. • Seamless checkout flow using Shopify’s native payments. • Mobile-first responsiveness—most of our shoppers will browse on phones. • Basic on-page SEO setup (titles, meta, image alt tags) so we start ranking from day one. • Easy-to-use sections so my team can add new products or run seasonal promotions without touching code. Acceptance criteria • Store is fully functional on my Shopify account and ready for public launch. • All demo products, collections, and imagery populate correctly. • No layout breaks on recent versions of Chrome, Safari, and mobile browsers. If you’ve built fashion or lifestyle Shopify sites before, please share links; I’d love to see how you handle high-resolution product photography and variant selection. Let me know your estimated timeline and any theme recommendations, and we can get started right away.