The store currently sits below the performance benchmarks I’m aiming for and I want it tuned without sacrificing any of the visual impact on the homepage. Mobile scores on Google PageSpeed Insights need to land at 90 or above and GTMetrix should report an overall grade of A once the work is complete. Key points to keep in mind • The homepage design must stay intact; it features high-resolution images, videos, and a few interactive elements that drive conversions. • Several third-party apps are already woven into the theme. None of their functionality or tracking events can break during the optimisation process. • Theme code is a mix of Liquid, JavaScript, and SCSS. Please work directly in a duplicate theme first, then push final edits through Shopify’s theme editor or GitHub integration so I can test before publishing live. Deliverables 1. Optimised theme files with clearly commented changes (minified assets, lazy-loaded media, efficient Liquid loops, etc.). 2. Image and video handling improved through compression, next-gen formats, or CDN tweaks—without visible quality loss. 3. Detailed changelog and brief hand-off notes so future updates won’t undo the gains. 4. Final verification screenshots from Google PageSpeed Insights and GTMetrix confirming the targets. I’ll provide collaborator access as soon as we agree on the timeline.