My Shopify store needs a full-scale SEO tune-up that touches every layer of optimisation. I want all three pillars addressed—on-page, technical, and off-page—so the site can climb the rankings and pull in more organic sales. On-page priorities • Rewrite every title tag and meta description with a sharper hook to lift click-through rate without sacrificing keyword relevance. • Refresh product and collection copy so it is richer, keyword-aligned, and genuinely helpful to shoppers. • Strengthen internal linking so authority flows naturally to high-value pages and crawlers grasp the store hierarchy. Technical fixes I need set-up for Google Search Console and a clean bill of health in Google Search Console . That means tightening Core Web Vitals, resolving crawl or index errors, optimising liquid theme code, compressing images, and making sure structured data and XML sitemaps are perfect. Off-page push Once the site is solid, help me map an ethical backlink strategy—outreach, digital PR, or other white-hat tactics that win quality links and reinforce topical authority. Deliverables 1. Metadata & Title tags: Fix homepage, top categories, product pages with optimized titles and meta descriptions. 2. Image alt text & optimization: Ensure every image has alt text and compressed 3. Add intro content to category pages: Even 100–200 words 4. Add structured data (Product schema): Ensures richer displays in search results (price, availability) 5. Fix broken links / crawl errors: Identify and resolve any 404s or crawl problems. 6. Submit sitemap, ensure indexing: Use Search Console, request indexing of updated pages 7. Set up Google Analytics / GA4 and monitor traffic, bounce rates, conversions (sales). 8. Meta description is compelling, includes keyword, and prompts click (limit ~150–160 characters) 9. Initial audit report with prioritised action list 10. Implementation of on-page changes across all live URLs 11. Technical corrections deployed and re-tested 12. Off-page strategy outline plus first round of link placements 13. Before/after performance summary (CTR, impressions, load times) Experience with Shopify’s admin, Liquid templates, Google Analytics, Search Console, and tools such as Ahrefs or SEMrush is essential. If you can demonstrate past wins on Shopify stores, I’m keen to move quickly—share a concise plan and timeframe so we can get started.