I’m refreshing the product pages for our Electric Overhead Travelling (EOT) cranes and want every word to speak directly to the maintenance engineer who has to keep a plant running day after day. That reader expects clear, technically precise information—capacity, duty class, span, safety devices, VFD-driven hoists, remote control options—yet also wants proof that our cranes make daily maintenance simpler and the equipment itself more durable. The goal of each page is to inform first and convert naturally. To do that, I need copy that balances hard-data specs with operational benefits, is structured for SEO (H1-H3 hierarchy, meta title, meta description), and is ready for future additions like case studies or product comparisons. I’ll supply any internal data sheets you need; you’ll return: • A Word or Google Docs draft for review • A clean HTML version ready to drop into our CMS Writers with a working grasp of IS, FEM, or CMAA standards and the realities of hoist technology will feel right at home here. If that describes you, let’s get these pages live.