My online clothing store needs a clean, white-hat SEO overhaul aimed at steady, long-term growth. I want you to concentrate on two pillars—on-page and off-page optimisation—while keeping technical tweaks to a minimum unless you spot a critical issue. Here’s what you’ll be working with • Target keywords: I already have a researched list and will share it on day one. Feel free to refine the grouping, but the core terms are set. • Content status: Some product pages, collections and blog posts are live yet under-optimised. At the same time, I’d like fresh, search-focused content added to expand our reach—think style guides, trend pieces and internal link magnets. Scope of work 1. On-page SEO – Rewrite or fine-tune titles, meta descriptions, H1/H2 structure and internal linking for my existing pages. – Upload or guide me through schema markup, image ALT text and improved URL slugs where it makes sense. 2. Off-page SEO – Build high-quality, relevant backlinks with genuine outreach only—guest posts, fashion features, digital PR, no PBNs or spam. – Provide a clear placement report for every link built. 3. New content creation – Propose article ideas tied to the keyword list, then write and optimise them (approx. 800–1,200 words each). – Ensure every piece is original, engaging and mapped to buyer intent. Acceptance criteria ✓ Keywords from my list are naturally woven into updated pages and new articles. ✓ On-page audits show green lights in tools like Yoast/Rank Math or comparable metrics if you prefer Ahrefs, SEMrush or Moz. ✓ Backlink report includes URL, DA/DR, anchor text and live link. ✓ All work complies with Google’s latest guidelines for white-hat SEO. If this aligns with your skill set and you can commit to transparent, white-hat tactics, I’m ready to move forward and share the site details.