My organization’s WordPress site needs a full refresh focused on a smoother, more intuitive user experience. I want a clean, modern layout, faster navigation, and a logical page structure that lets visitors find what they need in as few clicks as possible. Beyond the visual overhaul, several key functions have to be built in: • WooCommerce shop: set up product listing & management, configure a reliable payment gateway, and make sure the cart-to-checkout flow is friction-free. Everything should be ready for me to add or edit products without touching code. • Member directory: a searchable, filterable area where users can look up member profiles from the front-end; members need a simple, secure way to update their own details from the back-end. • Static pages: create or migrate the usual About, Programs, Resources, and Contact sections, matching the new style and SEO best-practices. I already have hosting and the current WordPress install in place. You can work in a staging environment first, then push live once accepted. Please base your work on best-practice WordPress development (child theme or custom theme, minimal heavy plugins, responsive design, accessibility in mind) and document any custom code so I can maintain it going forward. When you apply, tell me briefly how you would approach the redesign, what tools or page builders (if any) you prefer, and a rough timeline for first draft, revisions, and launch.