My Shopify store isn’t engaging visitors the way it should. Analytics show they arrive, scroll briefly, and leave without interacting—a clear sign that engagement is low and conversions suffer. Here is the core of what I need you to tackle: • Homepage overhaul The structure must guide shoppers from the first fold to checkout. I’m especially concerned with the hero banner and the main call-to-action buttons; they should be persuasive, fast-loading, and visually consistent with the brand. If you spot other friction points beyond these elements, flag them and propose fixes. • Speed & mobile responsiveness Lighthouse and PageSpeed scores need to climb. I want the theme optimized, unnecessary apps culled, and images served in next-gen formats so the site feels instant on 4G and Wi-Fi alike. • Conversion-driven tweaks Build or refine upsell triggers, trust badges, and micro-interactions that keep visitors clicking. Low add-to-cart isn’t my main pain point—the drop-off happens earlier—so anything that boosts on-page engagement is priority one. • SEO & on-page hygiene Meta tags, structured data, and internal linking must follow best practice so organic traffic lands on pages ready to convert. Deliverables I will review against: 1. Redesigned homepage sections (hero banner + CTAs) ready in the live theme. 2. Site speed report showing measurable gains on both desktop and mobile. 3. Annotated before/after screen recordings proving higher engagement (scroll depth or click-through improvements). 4. A concise hand-off document summarizing code edits, removed apps, and next steps. You are free to work in Liquid, Theme Editor, or your preferred stack—as long as the final store is faster, easier to navigate, and visibly nudges visitors toward purchase. If this sounds like your wheelhouse, let’s get started.