I publish original essays on Substack and companion videos on YouTube and now I’m ready to turn that material into a stronger, recognisable presence on Instagram, Facebook, Twitter, TikTok and any other major channel that makes sense. Here’s what I need from you: • Review my existing Substack pieces and YouTube uploads to fully grasp the themes, voice and key take-aways. • Pitch 20 fresh social-media-ready post concepts that repurpose that material while keeping a balanced tone—sometimes informative, sometimes conversational, occasionally light-hearted when it fits. All ideas should serve one clear purpose: building wider brand awareness. • After I choose my favourite 10, transform each concept into finished content (graphics, short clips, captions, hashtags and strong CTAs that point back to the original Substack or video). • Publish or schedule the posts directly to the platforms using the native apps or my preferred tool (Buffer/Hootsuite/Later). Acceptance criteria 1. Twenty well-thought-out ideas delivered as a brief deck or doc, tagged by platform and format. 2. Ten completed posts ready to go, each optimised to the specs of its platform (e.g., Instagram carousel, Twitter thread, TikTok clip, etc.). 3. Captions in my voice, correctly formatted hashtags, working links and clear visual consistency with my existing brand style. 4. A simple report confirming that all ten posts were published or queued, with direct links for quick review. If you’re comfortable brainstorming, writing, designing and hitting “publish” across multiple channels, let’s get started—I’m eager to see what you can do with the content that’s already live.