My Shopify-based jewelry store already converts above industry averages, yet the product pages still leave money on the table. I want those pages reworked so every shopper feels the same elegant, luxurious vibe they get from our physical displays—then completes checkout with a larger basket. Primary emphasis • Product pages: create a high-converting layout that showcases pieces beautifully while embedding persuasive micro-copy, trust badges, and dynamic social proof. • Landing pages that feed paid traffic: refine their design and layout so visual hierarchy, typography, and imagery guide visitors naturally toward the buy button. • Consistency: the aesthetic must stay elegant and luxurious throughout desktop and mobile. What you will work with Shopify theme files, Google Analytics 4, Meta Ads, Google Ads, and Hotjar recordings are all in place. Previous tests on pricing, bundles, CTAs, and upsell apps have lifted AOV by 35%, so you will have data to build on rather than start from scratch. Key deliverables 1. Redesigned product page template (mobile-first) implemented via Shopify’s theme editor or a custom liquid section. 2. Updated landing-page design files plus hand-off notes for my ads manager. 3. A/B test plan covering at least two hypotheses (layout vs. copy, or media emphasis vs. offer framing) with success metrics defined in GA4. 4. Brief Loom walkthrough summarising changes, reasoning, and next steps. Acceptance criteria • New product page variant beats the current control on conversion rate by a statistically significant margin at 95% confidence. • Mobile CLS and LCP stay within Google’s recommended thresholds after changes. • Visual tone remains unmistakably high-end and cohesive with the rest of the site. All development must occur in a duplicate theme first; I will publish to production once results look promising.