I am a bootstrap firm launching our own fashion label from ground up. Primary mandate My highest priority is the eCommerce website itself. I want to boost qualified traffic, shorten the customer journey, and turn more visitors into buyers. The site must feel visually irresistible while functioning flawlessly on every device, so an instinctive grasp of UI and UX principles is essential. Setting up the entire ecosystem across the web and social media, including optimization to engagement to analytics. Core strategies to lead with • Social media marketing: create thumb-stopping content, manage paid campaigns, and handle micro-influencer collaborations that resonate with a fashion-savvy audience. • Email marketing campaigns: design automated flows and seasonal blasts that move subscribers from browse to buy while keeping the brand voice consistent. Related competencies I need along the way Product and Model Photo Shoots Fresh Creative development Digital PR across platforms I need someone with prior experience of high quality eCommerce websites and extensive exposure to Social Media development. Even if you're a single person company but feel you're cut out to deliver riveting work, i would love to hear from you.