I’m launching a new Shopify store to sell physical products and need a developer who can build it from scratch. The look has to be clean, responsive, and easy for customers to navigate, but the most important part is getting the store structure and key engagement features right. Store structure & categories I already know the products I’ll carry, yet I still need help mapping them into clear, intuitive categories and sub-categories. You’ll set these up inside Shopify so that adding items later is as simple as selecting the right collection. Key features Customer reviews and a wishlist are non-negotiable; please recommend and configure the best-fit apps (Shopify Product Reviews, Judge.me, Stamped, Growave, etc.) so they match the theme visually and work flawlessly at checkout. Product filtering is something I might explore later, but it isn’t required for launch. Deliverables • Custom-branded Shopify theme (mobile-first, fast loading) • Collections and navigation fully organised for every product line • Review and wishlist functionality installed, styled, and tested • Basic on-page SEO setup (titles, meta, alt text) • Launch checklist and short hand-off guide so I can maintain the store myself If you’ve built physical-goods stores on Shopify before and can show live examples that include reviews and wishlists, I’d love to see them and discuss timelines.