I am planning a full rebuild of my existing online store with the single-minded aim of giving shoppers a smoother, more professional experience. Right now the site feels clunky; menus are confusing, and browsing on a phone is frustrating. I want a fresh, professional-and-corporate look wrapped around navigation that makes sense at a glance and a layout that adapts elegantly to every screen size. Scope of work • Redesign the information architecture so categories, filters, search and breadcrumbs guide users naturally from landing page to checkout. • Create a mobile-first responsive theme that keeps branding consistent yet scales cleanly from phone to desktop. • Apply a polished corporate aesthetic—clean lines, restrained colour palette, clear hierarchy—and carry it through all templates, icons and micro-interactions. • Optimise page weight and load times throughout the new build so the upgraded experience feels fast as well as intuitive. • Hand over production-ready code, style guide and any design assets (Figma/Sketch files, SVGs, fonts) plus a short document outlining how to maintain or extend the theme. Acceptance criteria 1. Main navigation, on-site search and category pages must pass a five-user hallway test without guidance. 2. All core pages (home, PDP, cart, checkout) must score 90+ on Google Lighthouse mobile performance. 3. Layout must function flawlessly on the latest two versions of Chrome, Safari, Firefox and Edge, both desktop and mobile. 4. No critical accessibility errors when audited with WCAG 2.1 AA tools. I will supply current site credentials, brand guidelines and analytics highlights on award so you can ground your work in real user pain points. Feel free to propose the framework or CMS you believe will best meet the goals; I’m open as long as it delivers a refined, friction-free shopping journey.