This project involves crafting a polished online store for a clothing-and-accessories brand, with an emphasis on a classic, elegant visual style that feels premium yet welcoming across desktop and mobile. The build must cover the entire e-commerce flow—from product discovery to post-purchase follow-up—while remaining easy for me to update in-house once launched. Core functionality required • Product reviews and ratings • Wishlist functionality so shoppers can save favourites • Order tracking and full history visible in the customer dashboard • Full e-commerce set-up, including secure checkout, payment gateway integration, tax/shipping rules, inventory management and automated confirmation emails Design expectations Typography, colour palette and layout should echo traditional luxury boutiques: balanced white space, refined serif or transitional fonts, and tasteful imagery that lets the garments shine. The final theme must load quickly, maintain accessibility standards and remain flexible for future seasonal campaigns. Once these points are met and the store is live on my domain, the project will be considered complete.