I’m refreshing my site and need clear, persuasive website copy that speaks to a general-public audience. The goal is to present information in a way anyone can grasp while still feeling inspired to take action—whether that’s exploring more pages, signing up, or making a purchase. Here’s what I already know: • Content type: website copy only (no blogs or product descriptions for now). • Audience: everyday readers with varied backgrounds, so jargon-free language is essential. What I’d like from you: • New or revised copy for each live page (we can confirm the exact page list and word counts together). • A tone that stays friendly and approachable without sacrificing professionalism. • SEO best practices woven in naturally—keywords placed where they feel organic, meta titles and descriptions drafted alongside the on-page text. • Attention to readability: short paragraphs, strong headings, and clear calls-to-action. When you respond, let me know: • How you typically structure a web-copy project. • A link or two to relevant samples aimed at a broad audience. • Your turnaround time for the first full draft. Once we agree on scope and milestones, I’ll share the existing site map, any brand guidelines, and access to Google Docs. Looking forward to seeing how you can help make the words on my site as engaging as its design.